• | 2022-2025 | Hanoi

    Visual Merchandise Designer | Full Time

    • Designed and executed visual merchandising for retail spaces and seasonal campaigns.

    • Developed POSM, signage, and banners aligned with brand guidelines.

    • Coordinated with Marketing & Facilities teams, vendors, and contractors to ensure production quality and on-time delivery.

    • Achievements:

      • Coordinated and executed 5+ seasonal campaigns and special events, ensuring brand consistency across all visual merchandising materials.

      • Improved customer engagement through impactful in-mall visual displays & new development (taxi station, paint navigation, ticket payment app development), contributing to stronger brand recognition.

  • | 2023-2024 | Hanoi

    Graphic Designer | Part-time

    • Designed social media assets and event campaign visuals.

    • Contributed to rebranding projects, including brochures and office packages.

    • Supported the development of a new brand identity applied across client communications.

  • 2020-2022 | Hanoi

    Graphic Design Team Lead | Full time

    • Managed a creative team, delegated tasks, and supervised design workflows.

    • Organized internal training sessions to improve design skills and team efficiency.

    • Developed seasonal campaigns including fashion lookbooks, POSM, and TVCs.

    • Achievements:

      • Led a team of 3-5 designers

      • Conducted 3 internal training sessions on design skills and workflow optimization, improving team efficiency by ~20%.

      • Ensured brand identity consistency across all design outputs, strengthening overall brand image.

  • 2025 | Project Coordinator & Graphic Designer

    • Designed concept visuals for cultural exhibitions and art installations.

    • Managed printing, installation, and vendor coordination to ensure project delivery.